Only Really Awesome Real Estate Agents reach their full income potential.

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Joining the R.A.R.E Agent daily email list is EASY and FREE. Just click the "Sign Me Up" button and enter your email address. You'll receive a free PDF copy of the 14-page Bonus Report titled "The R.A.R.E. Professional" just for taking that step. Once your email address is confirmed, you'll receive an email every day.  Occasionally two... You can cancel anytime.

Daily Business Building Emails

No coaching calls, no Skype videos, no contracts, no referral fees or split commissions. Just direct and straightforward tips about what to do to build a profitable real estate business.

Daily Purpose and Direction

Insight from a 20 year veteran in the real estate business including step-by-step, daily, weekly and monthly action plans. Learn what the best agents in the business do every day to position themselves as local experts.

Confidence and Mindset Mastery

The real estate business is a tough business and it will kick your butt if you are not mentally prepared for the pressure, stress and drama that comes with a multiple six-figure successful business.

Mastermind Blog Posts

It’s April 2, 2020. We have a global pandemic. The CoronaVirus has changed everything. COVID-19 is out of control. Infections are spreading across our country and the world at an alarming rate. Unemployment is rising and the stock market is falling. People are dying. Most states are under “stay at home” orders and businesses are reeling…

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At last count, there are over 2 million licensed real estate agents in the United States. Approximately 1.3 million of them are dues-paying members of the National Association of Realtors (NAR) known as “REALTORS”. The most recent NAR statistics show that 5.3 million homes were sold last year (2019)…

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Let’s play doctor, shall we? I’ll be the doctor…you be the patient. You come to me with symptoms that seem to re-occur almost daily, shortly after sunrise, asking questions like: What’s the one thing I need to do to get my real estate business off the ground? What is the one thing I need to learn to be a long-term successful Realtor…

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Who you spend time with is too important to be left to chance. Most people never put the power of association to work, because their choice of who they associate with is driven by convenience and circumstance. It’s easy to stay with who you are with. It’s hard to walk away and choose change. But in order to put the power…

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“In many cities, 1 out of every 20 adults have a real estate license. But only 1 out of 20 real estate agents have the mindset, skillset and toolset to call themselves a R.A.R.E. Agent.”

Dennis L. Jones
Founder of the R.A.R.E Agent Movement 
(Really Awesome Real Estate Agents)

Which Group Are You In?


The percentage of people who go to real estate school, study and pass the final exam, obtain a real estate license and sign up with a broker who do not renew their license after working 2 years in the business because they could not earn enough commission to pay their bills or even cover the costs associated with being in the business.


The percentage of people who obtain a real estate license and are doing "ok" but are failing at building the business they dreamed of building. They are not thriving and are barely surviving. They struggle to generate leads, use commission cutting strategies to win listing appointments and are ineffective negotiators, at best.


The percentage of people who obtain a real estate license and become masters of their trade.  They are known by others as experts in their field and are sought out by buyers and sellers for their knowledge and representation. They earn multiple 6-figure incomes and have earned the right to be called R.A.R.E. Agents by their clients and their peers.

Your mindset affects your outlook on life, the way you solve problems and your attitude towards everything going on around you. Most people lean toward a positive or negative mindset. People are often described as “glass half-full” (positive) or “glass half-empty” (negative) when describing their approach to life…


Do you receive a lot of junk email? How about Robo-calls on your cell phone? I’m not surprised and you shouldn’t be either. After all, you asked for it. You see, when you got your real estate license, your name, your email address and your phone number were added to hundreds of “targeted marketing lists”…


If you are like me, you got into the real estate business because the opportunity to earn a six-figure living as a real estate agent was better than most other jobs. And that is true. But six-figures will not just fall into your lap. There’s a lot of work to be done before the rewards of this business become…


Let’s get real. Despite the (un)Reality-TV claims implied on HGTV… the real estate business is not easy and it certainly is not for everyone. According to the National Association of Realtors, the overwhelming majority of real estate agents struggle to close a single transaction…


Get INSTANT ACCESS to R.A.R.E.Tips and a free copy of THE R.A.R.E. PROFESSIONAL Bonus Report by signing up now!

Inside the BONUS REPORT:

  • Understand what business you are really in.
  • What you need to do before you sell your first house.
  • How to stay top of mind and avoid being forgotten.
  • 8 habits of highly successful real estate agents.

"The BONUS REPORT is my free gift to you for signing up to receive ​daily
R.A.R.E. Tips emails!"
     - Dennis


REVEALED: how to master the art of self promotion so you can stop paying for dead-end internet leads and compel new leads to reach out and call YOU when they need an agent.


REVEALED: how to stay top-of-mind with your sphere of influence so they never forget your name when they need to hire a real estate agent.


REVEALED: the one thing you should do before you sell your first house.  Note: It's the same thing you should do after every closed transaction.


REVEALED: the critical strategic habits to focus on every day, every week and every month to boost your business and launch your income to the highest levels.

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When you sign up on the next page, you agree that receiving and reading 1 real estate business related email every day will not overwhelm you. You also agree to think about and apply each email message to your personal real estate business.

Dennis Jones
Founder of the R.A.R.E Agent Movement