One of the biggest lies in the real estate business is that lead generation companies have hundreds of leads who are ready to buy or sell a home NOW and just need an agent to help them.
I'm sorry...this is not true.
Every Realtor knows that having a steady supply of incoming leads is critical to their success. In fact, a Realtor without a consistent incoming lead pipeline is a Realtor who will soon be looking for another line of work.
Lead generation companies are in business.
Just like you.
But they are in a different business than you.
Lead generation companies are sophisticated. They have master copywriters on staff and skilled telephone salespeople who are trained to handle your objections. They know how to spin the tale of leads and make you reach for your credit card.
Let me pull back the curtain and expose these white-collar criminals:
Should the owners of these companies really go to prison?
Maybe a judge and jury should decide their fate.
As far as I'm concerned...I say: "lock 'em up!"
So what do R.A.R.E. Agents (Really Awesome Real Estate Agents) do to generate leads?
They follow the R.A.R.E. Agent way.
The R.A.R.E. Agent way is not cutting edge. There's not a lot of bells and whistles. It's not sexy but it's not rocket science either.
The R.A.R.E Agent way to build a steady stream of incoming leads is:
When you can check these 4 boxes, clients will seek you out for the professional you are. They will take your calls, return your voice messages, answer your emails and reply to your text messages.
The R.A.R.E. Agent way is simple, but it's not easy. It will take a lot of work on your part.
You will need to develop a plan, stay focused and work your plan every day.
If you're ready to cut-the cord from the paid lead generation then subscribe to my "RARE Tips" daily emails. Each daily email is packed with teaching, training and coaching. Best of all, it's 100% free.
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20-Year Veteran Real Estate Broker
Founder of "The R.A.R.E. Agent Movement"
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