- Review Why You Got Into the Business.
It's time to refocus on your "why" or better yet, your "vision". It's the reason you got into the real estate business in the first place. Was it to help people? If so, understanding that helping people can be challenging. As a RARE Agent, other people will rely on you to provide direction and insight on the largest financial decision they may ever make. Therefore it becomes your responsibility to remain cool, calm and collected during challenging and stressful times. Take a moment to reconnect with the power of your mission and purpose and let that drive you back on track. - Focus on the People (not the commission).
Most leads are clients that a previous agent lost contact with. You were there when they needed help and they are now looking to you for direction. Be there for them. Prove to them that they can rely on you. Do not let them down. Take your eye off the commission -- that is not the goal. Commissions are a reward to those who reach the goal. - Identify Your Source of Support.
Who is leading you? Who is coaching you? Who are you leaning on? While you are leading your clients through their challenges, never forget that you need the same assistance. Don't try to do everything alone. Seek out a mentor or a coach. There are experts who will help you navigate rough times. And when the situation calls for it, don't forget to reach out to your broker. - Invest Time to Become a Smarter Agent.
Most often our frustrations and stress are rooted in our insecurities. Competence is the foundation to confidence. Sign up for continuing education classes to expand your knowledge -- not to just meet your minimum license requirements. Subscribe to expert-level real estate news and editorial sites like Inman News, RIS Media and Keeping Current Matters. RARE Agents are well informed professionals and aware of multiple options to navigate challenging situations. - Collaborate with your Peers.
You are not the first agent to face challenges. Leverage the experiences of other agents and brokers in your office. Learn how others dealt with difficult times. Join a mastermind group. - Embrace the Challenge.
Your real estate career will be full of ups and downs. The roller coaster is real. Once you conquer this hurdle, another one will soon surface. Your ability to overcome is what sets you apart from mediocrity. RARE Agents rise above. - Keep Going.
It sounds simple, but don't stop. Keep moving forward. Action will fuel creativity and ideas to help you overcome today's challenges. Where focus goes, energy flows. Look for ways to improve your situation every day. String together multiple days of incremental improvement and soon you will see solutions you could not see before.
You are bigger than any challenge that faces you!
Your mindset, attitude and approach to your business is critical to your ability to build a successful and lucrative real estate career.
7 Ways to Deal with the Challenges of Your Business
February 27, 2022
By Dennis Jones
