Who is Dennis Jones?

I'm a 20-year veteran of the real estate business from Phoenix, Arizona.  In my career as an independent agent, managing broker and team leader, I have been involved in over 5,000 real estate transactions worth over $1 Billion (with a "B") in in contract value.  I started my own independent brokerage out of my home and grew the business to include 80 agents. Our rapid sales growth caught the attention of the Phoenix Business Journal and we were named one of the "Top 25" residential real estate brokerages in Phoenix, Arizona. If you  want to know more about me, click on the "ABOUT" link in the footer of this page.  I go into more detail about my business career and real estate success.

Why haven't I heard of you?

No offense intended but I probably haven't heard of you either. There are over 2 Million licensed real estate agents in the UnitedStates. I happen to be one of the successful ones with a 20-year track record to prove it. Let's not focus there...instead let's focus on the tremendous growth you will experience by reading my posts, subscribing to my daily email list and following my proven ways of doing business. Stick around and I will prove my value to you.

Who came up with the idea for R.A.R.E. Agents and why?

I founded the RARE Agent Movement in 2015, frustrated with the lack of training from our real estate schools about what it really takes to build a real estate business. Most of the schools I visited were only interested in teaching students how to pass the state exam and spent little to no time teaching what to do after they obtain their license.  After years of watching many talented people enter the real estate business and fail miserably due the lack of this deep-level training, I founded R.A.R.E. Agents. 

What will I learn at

In a word...EVERYTHING. But let me be clear about something. My mission is to do a 20-year brain dump onto the pages of this website and my daily email subscription RARE TIPS,. And while it will not take you 20 years to learn from my successes (and failures) you will not grasp it all in an afternoon. Not even a week, a month, or even 6 months. People looking for a magic button or a quick fix to creating a successful real estate business are best to look elsewhere. This business (and the way I teach it) requires you to jump in with everything you have and commit to doing the work every day over the long term. Exponential rewards require patience to develop. My daily emails will compliment the information you will read on this site. 

Do you offer private coaching?

Yes I do, but not for free. I have coached many agents who have gone on to become market leaders in their local community. Some have even started their own brokerages. I've calculated my hourly rate at over $400 per hour and I know that is out of reach for 90% of the agents out there. So I don't try to convince everyone to work with me and I don't say yes to everyone who asks.

How do I contact you?

The best way is via email. I respond to every email within 24 hours, but most messages are replied to immediately. Send your message to: