How A.I. Could Put You Out of a Job… 

 March 15, 2023

By  Dennis Jones

As the real estate industry evolves and adopts new technologies, it's important for RARE Agents to stay ahead of the curve.

In today's RARE Tip, I want to dive deep into a topic that's on the minds of many leaders in our industry.

I'm referring to the impact that Artificial Intelligence (often referred to by it's initials, "AI") will have on the real estate business.

Are robots going to be the Real Estate Agents of tomorrow?

I doubt it.

But the agent who is competing against you for the next big listing in your neighborhood will likely know the concepts behind AI and how to put those concepts to work to be more efficient, more productive, sell a home faster, and sell it for a higher price.

AI has already made significant inroads in areas like marketing and data analysis and its potential impact on the role of agents deserves your undivided attention.

Today I want to share the ways that I believe AI will influence our industry, and potentially threaten your job. 

From predictive analytics to virtual agents, these developments will have far-reaching consequences on our profession.

Here are the ways that I see AI changing our industry:

  • Predictive Analytics: AI-powered tools can analyze large amounts of data to provide insights into market trends, property values, and buyer behavior, allowing agents to make more informed decisions about where they spend their time and how to do their job more efficiently.
  • Virtual Property Tours: AI technology can create realistic 3D tours of properties that potential buyers can access remotely, reducing the need for in-person tours. Computer generated audio narration can be instantly translated into any language, cutting out the role of the agent as a multilingual tour guide.
  • Automated Valuation Models: AI algorithms have improved dramatically and will continue to evolve toward their goal of perfection. Not only will they get better at analyzing data to determine the value range of a property, they will do a better job than many agents at explaining to potential sellers the relationship of "competitive pricing" and "days on market", reducing the need for agents to research and prepare home valuations themselves.
  • Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants can provide detailed customer service and answer many real estate related questions, reducing the reliance on human agents who are often too busy to answer their phones.
  • Property Management: AI-powered tools can monitor properties for maintenance and service needs, solicit competitive bids for repairs that exceed a predetermined threshold, and generate work orders, replacing the need for human property managers.
  • Marketing Automation: AI can help agents automate marketing tasks such as email campaigns, social media outreach, and online advertising, reducing the need for manual labor. AI language bots can create compelling property descriptions from a few simple keywords saving time and reducing the need for agents who struggle in this area. 
  • Transaction Management: AI-powered tools can streamline the paperwork process, eliminate document mistakes and missed signatures, and greatly reduce the need for human agents to manage many transactional tasks.
  • Predictive Lead Scoring: AI algorithms can analyze data to determine which database leads are most likely to convert, potentially reducing the need for call centers and human agents to spend time on leads that are unlikely to result in near-term sales transactions.
  • Customer Relationship Management: AI-powered tools can help agents track and manage their relationships with clients, potentially reducing the need for manual record-keeping.
  • Market Analysis: AI can help agents analyze market trends and identify potential opportunities, allowing them to focus their energy in optimal areas and make more informed decisions about their business.
  • Many of these changes are happening now.

    Others are being tested and refined while you sleep at night.

    The impact of AI on the real estate industry is undeniable, and the role of the traditional real estate agent is being threatened.

    As RARE Agents, it's crucial that we embrace these advancements and use them to our advantage.

    By adopting AI-powered tools and staying ahead of the curve, we can continue to provide value to our clients and remain relevant in an increasingly competitive marketplace.

    It is my hope that by regularly discussing these trends with an open and objective mind, we can be better prepared for the future and ensure our longevity and continued success.

    Those who are willing to adapt to change will survive. Seize this opportunity and stay ahead of the game!

    Keep moving forward,

    Dennis Jones

    Dennis is a 23-year veteran of the real estate business. His industry experience includes over 5,500 residential real estate transactions exceeding $1 Billion in contract value. He founded RARE Agents to help agents of all experience levels raise the bar of excellence through his mentoring and coaching programs.
    Email: Dennis@RareAgents.com.

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