Let’s get real.
Despite the (un)Reality-TV claims implied on HGTV… the real estate business is not easy and it certainly is not for everyone.
According to the National Association of Realtors, the overwhelming majority of real estate agents struggle to close a single transaction. In other words, the majority of agents struggle to earn a commission.
Those numbers are staggering!
R.A.R.E. Agents are independent, self-starters who are not afraid of risk. They understand that real estate income runs in cycles, with streaks of production followed by times of drought and seasonal slowdown. Those who are successful have the ability to handle the emotional highs and lows of instability and press on… every day.
R.A.R.E. Agents know that a level-headed personality that includes both problem-solving skills and presentation skills are required for success.
R.A.R.E. Agents know that in order to build a predictable income, they must be willing to network, build strong relationships and ask for referrals.
R.A.R.E. Agents master the art of negotiation. They use the power of persuasion to encourage clients to make or accept reasonable offers.
R.A.R.E. Agents master the latest technology for maximum success because they know agents who fail to keep up with technology lose market share in our technology-driven world. Continuing education is a priority.
R.A.R.E Agents find (and hire) a personal mentor — someone who will provide new insights and hold then accountable to put in the work required to reach their goals.
R.A.R.E. Agents are prepared to work long days when necessary. They know that real estate agents have unpredictable schedules and successful agents are available to their clients at all hours. They are not upset if a client wants to meet on Saturday or Sunday at 6 p.m.
R.A.R.E. Agents are in the real estate business for the long term. They are willing to put in work today that may not pay off for 2-3 years but they put the work in anyway because they plan to be in the business 2-3 years from now!
Are you a R.A.R.E. Agent?
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