Transaction Management Checklist

PRE LISTING
  • Conduct telephone interview with home owner
  • Prepare Comparative Market Analysys (CMA) for review with the home owner at listing appointment
  • Preview other listings for clarity of past and present market competition
  • Call other listing agents and agents of recently sold listings to add further clarity to current marketing environment
  • Review CMA with other agents in office for second opinion and possible buyer interest
  • Prepare all the necessary paperwork and disclosures for listing appointment
  • Order preliminary title report to review with home owner at listing appointment
LISTING APPOINTMENT
  • Discuss clients goals, motivations and ideal timeline
  • Walk the property with the home owner to Identify visible repairs and improvements needed to improve marketability
  • Discuss CMA, market research and pricing strategy with home owner
  • Review your marketing plan
  • Review expectations 
  • Determine if the home owner is a good match for you as an agent. Are they open to your suggestions? Will this be a positive working relationship? 
  • Obtain home owners signatures of paperwork and disclosures
  • Review seller to-do list 
  • Order a home warranty from Title Company with seller coverage (if available) 
AFTER LISTING IS SIGNED
  • Review any new market activity and conduct final review of valuation
  • Hire photographer
  • Hire staging company
  • Schedule video tour
  • Order / Install yard sign
  • Input data into the MLS database
  • Scan and upload sellers disclosures to MLS for potential buyer review
  • Verify IDX syndication with third party sites like Zillow, Trulia, Realtor.com
  • Add listing to your personal and company website​
  • Create single property website
  • Share photos and video on social media
  • Schedule open house and Realtor Tour
  • Prepare property brochures for placement in the home
  • ​Arrange for "Just Listed" post card mailing
  • Promote listing to outside brokers
  • Launch email marketing campaign
WHILE LISTING IS FOR SALE
  • Monitor market changes
  • Review new listings, sold listings and closed listings with seller and discuss impact to their listing
  • Answer any and all questions or concerns from seller as soon as possible (always within the same day)
  • Field and answer questions from other agents and prospective buyers
  • Show home to prospective buyers who contact you directly from marketing efforts or sign calls
  • Receive offers from other agents
  • Verify buyer’s qualifications before presenting offers
  • Review all offers with seller
  • Negotiate and counsel seller on offers or counteroffers
  • Prepare and calculate estimated net proceeds for seller to approve
  • Execute acceptable contract
AFTER CONTRACT IS ACCEPTED
  • Send executed contract documents to title company
  • Deposit earnest money and open escrow
  • Update MLS and other consumer websites to reflect property status
  • Review backup offer strategy with seller
  • Upload contracts to brokerage to comply with state requirements and compliance review
  • Update calendar with all dates and deadlines
  • Verify all HOA documents
  • Schedule/approve buyer inspections and appraisal appointments
  • Negotiate inspection and appraisal issues
  • Review any title insurance issues
  • Review potential contract modifications, addenda or date changes with clients
  • Prepare and schedule closing appointment with title company
  • Assist clients with information relating to utility transfer
  • Attend closing appointment
  • Verify accuracy of all closing documents
AFTER TRANSACTION CLOSES
  • Upload all documents to brokerage for final review a state required storage
  • Follow up with clients regarding move out and transfer of possession
  • Follow up with other agent regarding move in and possession
  • Follow up with clients one week after closing to see if there are other questions
  • Deliver house warming gift to seller
  • Mail hand written thank you card with 3 of your business cards included
  • Schedule follow up calls for 6 months and 1 year after closing
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