PRE LISTING
- Conduct telephone interview with home owner
- Prepare Comparative Market Analysys (CMA) for review with the home owner at listing appointment
- Preview other listings for clarity of past and present market competition
- Call other listing agents and agents of recently sold listings to add further clarity to current marketing environment
- Review CMA with other agents in office for second opinion and possible buyer interest
- Prepare all the necessary paperwork and disclosures for listing appointment
- Order preliminary title report to review with home owner at listing appointment
LISTING APPOINTMENT
- Discuss clients goals, motivations and ideal timeline
- Walk the property with the home owner to Identify visible repairs and improvements needed to improve marketability
- Discuss CMA, market research and pricing strategy with home owner
- Review your marketing plan
- Review expectations
- Determine if the home owner is a good match for you as an agent. Are they open to your suggestions? Will this be a positive working relationship?
- Obtain home owners signatures of paperwork and disclosures
- Review seller to-do list
- Order a home warranty from Title Company with seller coverage (if available)
AFTER LISTING IS SIGNED
- Review any new market activity and conduct final review of valuation
- Hire photographer
- Hire staging company
- Schedule video tour
- Order / Install yard sign
- Input data into the MLS database
- Scan and upload sellers disclosures to MLS for potential buyer review
- Verify IDX syndication with third party sites like Zillow, Trulia, Realtor.com
- Add listing to your personal and company website
- Create single property website
- Share photos and video on social media
- Schedule open house and Realtor Tour
- Prepare property brochures for placement in the home
- Arrange for "Just Listed" post card mailing
- Promote listing to outside brokers
- Launch email marketing campaign
WHILE LISTING IS FOR SALE
- Monitor market changes
- Review new listings, sold listings and closed listings with seller and discuss impact to their listing
- Answer any and all questions or concerns from seller as soon as possible (always within the same day)
- Field and answer questions from other agents and prospective buyers
- Show home to prospective buyers who contact you directly from marketing efforts or sign calls
- Receive offers from other agents
- Verify buyer’s qualifications before presenting offers
- Review all offers with seller
- Negotiate and counsel seller on offers or counteroffers
- Prepare and calculate estimated net proceeds for seller to approve
- Execute acceptable contract
AFTER CONTRACT IS ACCEPTED
- Send executed contract documents to title company
- Deposit earnest money and open escrow
- Update MLS and other consumer websites to reflect property status
- Review backup offer strategy with seller
- Upload contracts to brokerage to comply with state requirements and compliance review
- Update calendar with all dates and deadlines
- Verify all HOA documents
- Schedule/approve buyer inspections and appraisal appointments
- Negotiate inspection and appraisal issues
- Review any title insurance issues
- Review potential contract modifications, addenda or date changes with clients
- Prepare and schedule closing appointment with title company
- Assist clients with information relating to utility transfer
- Attend closing appointment
- Verify accuracy of all closing documents
AFTER TRANSACTION CLOSES
- Upload all documents to brokerage for final review a state required storage
- Follow up with clients regarding move out and transfer of possession
- Follow up with other agent regarding move in and possession
- Follow up with clients one week after closing to see if there are other questions
- Deliver house warming gift to seller
- Mail hand written thank you card with 3 of your business cards included
- Schedule follow up calls for 6 months and 1 year after closing
