.st0{fill:#FFFFFF;}

Why Should a Seller Choose You to be Their Agent? 

 February 24, 2022

By  Dennis Jones

The million dollar question of the real estate agent industry.

And when a potential seller asks,  you'd better be ready to *sell the seller* on your value. The key is to communicate these 4 critical skills with confidence:

1) THE SELLERS BEST INTEREST IS YOUR #1 PRIORITY.
Cashing commission checks is fun but if that is where your focus is, your career will be a short one.  Helping clients wade the rough waters of a real estate transaction is why you get the big bucks.  Don't ever forget that.

2) YOU HAVE ACCESS TO THE INFORMATION (AND PEOPLE) THAT MATTER.
The real estate business isn’t about what you know, but who you know...and RARE Agents are extremely well connected within the local areas they work. From home inspectors to mortgage lenders to the best handyman to a real estate attorney, It's your job to have an army of skilled professionals ready to help.

3) YOUR BROKERAGE PROVIDES CRITICAL SUPPORT.
Things can fall apart at any time for any one of a hundred different reasons. Novice agents regularly stand by helplessly as their deal crumbles before their very eyes. On the other hand, RARE Agents leverage the experience and knowledge of their brokerage resources and relationships to skillfully navigate any pitfalls.

4) YOU KNOW HOW TO HANDLE COMPLEX NEGOTIATIONS.
When most agents think of negotiating, they think about the contract price.  But there are many other factors to consider including date of possession, financing, concession terms, contingencies, inspections, repairs, appraisals and the unexpected, last-minute delays and fires. Negotiations require boldness, confidence and finesse.

If you can't sell yourself, how will you represent your client's best interest?

You must be the best.

Dennis Jones

Dennis L. Jones is a 21-year veteran real estate broker, entrepreneur, author, public speaker, direct marketing consultant, copywriter, sales coach, computer geek, and the founder of Really Awesome Real Estate Agents.
Email: Dennis@RareAgents.com.

  • My husband and I want to move into a new home this year, so I really appreciate this information on how to choose the best realtor. I like how you point out the importance of choosing someone that makes you know that they have your best interest in mind. I imagine that it would also be a good idea to look for someone who has good reviews and references. I’ll be sure to keep this in mind as we’re looking around!

  • Good reviews and references are a great way to “start” the vetting process. Be sure to include a personal meeting as well before you make a final decision. I’ve had a few bad meals at restaurants that came highly recommended… -Dennis

  • My brother is in the market for a house. This will be his first transaction, so he’s looking for professional guidance. I didn’t realize how important it is to choose a Realtor that has access to local data to ensure they can get you the best deal. I’ll be sure to share this info with my brother.

  • I completely agree with what you mentioned on how it would be important to get a Realtor that has your best interest in your heart and isn’t just in it for the compensation. That’s because having a reliable Realtor will ensure that you will always be ready for the next step and everything will be flowing smoothly. I’ll be sure to do just that and have a few number of queries ready to assess my potential brokers. We are planning to move soon that is why I’m scanning for some agents and surveying some potential homes myself. Thanks!

  • I like how you mentioned that getting a Realtor that “has your back” would be important since there is nothing more satisfying and reassuring than having them around in the confusing process of the real estate. That is quite a sound advice to have especially since we are going to need their help for our move soon. Hopefully, we’ll get a realtor that would be along the lines of your ideas since that would be the perfect assistance to have. Thanks!

  • My wife and I are looking at moving into a home soon, so I appreciated the benefits you listed in your article of why working with a realtor is helpful. I wouldn’t mind working with a realtor since buying a house makes me nervous. Knowing that the realtor will handle negotiations for me is a huge selling point as to why hiring a realtor would be a good route for me to go.

  • My husband and I would really love to sell our home and buy a new one, but we need some help. Thank you so much for all the tips on how to choose a realtor. I really how you mentioned a great realtor has years of experience and knowledge. We will have to find one that has a lot of experience.

  • Thanks for the tips for finding a realtor. I like how you said that a professional will have access to things and people that/who can help you. We are hoping to buy a home soon, so any extra help we can get would be great!

  • I agree that you want to find a realtor who has your best priority at heart. It would be good to consider this because it would show that they are qualified. I’m looking for a realtor, so I’ll have to check their priorities.

  • It sure was nice when you said that a good realtor will assist the person and make sure that they have what they need to be able to survive the transaction since what’s important for them is to help their client find the right home. That actually made me more eager to do my best to find a reliable and trustworthy realtor. After all, this is my first time buying a home, and I need help. Thank you for sharing this!

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    Subscribe to RARE Tips now!

    >