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Why Should a Seller Choose You to be Their Agent? 

 February 24, 2022

By  Dennis Jones

The million dollar question of the real estate agent industry.

And when a potential seller asks,  you'd better be ready to *sell the seller* on your value. The key is to communicate these 4 critical skills with confidence:

1) THE SELLERS BEST INTEREST IS YOUR #1 PRIORITY.
Cashing commission checks is fun but if that is where your focus is, your career will be a short one.  Helping clients wade the rough waters of a real estate transaction is why you get the big bucks.  Don't ever forget that.

2) YOU HAVE ACCESS TO THE INFORMATION (AND PEOPLE) THAT MATTER.
The real estate business isn’t about what you know, but who you know...and RARE Agents are extremely well connected within the local areas they work. From home inspectors to mortgage lenders to the best handyman to a real estate attorney, It's your job to have an army of skilled professionals ready to help.

3) YOUR BROKERAGE PROVIDES CRITICAL SUPPORT.
Things can fall apart at any time for any one of a hundred different reasons. Novice agents regularly stand by helplessly as their deal crumbles before their very eyes. On the other hand, RARE Agents leverage the experience and knowledge of their brokerage resources and relationships to skillfully navigate any pitfalls.

4) YOU KNOW HOW TO HANDLE COMPLEX NEGOTIATIONS.
When most agents think of negotiating, they think about the contract price.  But there are many other factors to consider including date of possession, financing, concession terms, contingencies, inspections, repairs, appraisals and the unexpected, last-minute delays and fires. Negotiations require boldness, confidence and finesse.

If you can't sell yourself, how will you represent your client's best interest?

You must be the best.

Dennis Jones

Dennis is a 23-year veteran of the real estate business. His industry experience includes over 5,500 residential real estate transactions exceeding $1 Billion in contract value. He founded RARE Agents to help agents of all experience levels raise the bar of excellence through his mentoring and coaching programs.
Email: Dennis@RareAgents.com.

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